Marketing Performance Report - CUERO Ltd Essay Example | Topics and Well Written Essays - 1000 words

Marketing Performance Report - CUERO Ltd - Essay Example He had been successful in creating a brand identity for different product lines such as Leathercraft, Ritz and Savoy, also changing name of the shops to ‘Shoeshop’ after purchasing them from the Dent Group. Earlier, Wood had a market niche for only two types of foot wears, the hand-crafted men’s shoes and boots of quality construction for commercial usage but when he saw an opportunity to diversify and cater to other market areas, he grabbed the chance of acquiring 60 independent shops of the Dent Group to cover wider areas for the sale of his company shoes. All the shops sold by the Dent Group were located at premium sites in 60 different towns and cities. This was a huge marketing strategy initiative on the part of Frank Wood to expand business (Case Study). It is very interesting to acknowledge that the company did not run any advertisement initiatives for marketing of the foot wears manufactured at the in-house facility in the mid-twenties. It achieved customer recognition on tradition, location and branding. The company made use of only selective marketing tools; it did not indulge in direct marketing as a promotional strategy. Generally, companies follow an integrated marketing strategy (IMS) for improving customer focus. IMS promotes the sale of goods and services through internal marketing, print media and other levels of integration such as Horizontal, Vertical, Internal, External and Data integration (MMC 2009). CUERO Ltd. in stead relied on one major acquisition of all stores of a popular brand, leveraging from the bargain financially and changing the brand name of the acquired shops to ‘Shoeshop’. CUERO Ltd. relied on its own sales stores in stead of developing a public relations strategy. Sales stores located on premium shopping locations by its brand name through a network of its own sales and marketing teams in 60 small and big towns did the marketing and promotion function (Case Study). CUERO diversified its manufacturing of shoes into children’s segment of customers long time back, thus, capturing a huge potential of the children’s shoes market. It helped greatly in earning huge profit margins as it opened another manufacturing plant to cater to the newly acquired niche area of children’s shoes. Till 1990, the company performed very well even amidst non-conducive market environment prevailed upon from the opening of super markets, contraction in the UK shoe manufacturing industry, sourcing of foot wears from outside and changing trends in foot wear industry. Competitive rivalry was also ignored because of the sound financial position of the company (Case Study). Marketing functions were controlled centrally from the Head Office, managed with the help of limited staff including one marketing manager, three merchandisers, four product managers, three sales people, one resource to deal with advertising and two support staff. For any other competitive firm, this strength of marketing team could have been insufficient but CUERO managed on the previously earned reputation, as the bosses wanted the staff to strictly tow the traditional line (Case Study) Pricing policy was rigid as merchandisers added the fixed and pre-settled ratio of profit on the actual cost of foot wear irrespective of the market dynamics. Innovation was rarely allowed to the merchandisers; all innovation was limited and tailored to back up the product design inside the factory premises only. The promotional tool, thus, was not fully exploited by the company. Good thing was that market analysis was done statistically on product style, colour and price to get first-hand information of the market trends but it was unfortunate that the gathered data was not us ed intelligently on the name of following traditions of the company. No leverage could be achieved from the gathered information

Power of language Assignment Example | Topics and Well Written Essays - 500 words

Power of language - Assignment Example I learned from this that it is not a good idea to try and impress people unless you really what you are talking about. If you do not know the correct technical terms to use, then it can sound ridiculous. In this case I tried to show off and it did not have the desired effect. To this day I am reminded of this error because my friend Tony still calls me â€Å"drip kick† when he sees me. He thinks it is funny, but I am getting tired of being reminded of it all the time. Now whenever I see a football game, I think of how small things that we say can have a long term effect on the way people see each other. When I am learning about a new area, I take extra special care to familiarize myself with the technical language. I am also more aware of the power of words to hurt people. This means that when someone does something stupid, I try to remember how I felt about making that mistake, and I usually say something encouraging so that the other person does not feel so bad. I will try not to be cruel, and to cause pain by criticizing people. I will also observe how people behave on television, and by watching how people speak, and how others react, I will be able to reflect on how powerful some kinds of words can be. I will tell this story about my experience to other people, partly to make them laugh, and partly to show how making simple mistakes with words can have a lasting effect. It was not a serious matter in this case, but there could be times when such a mistake would be damaging, such as when a politician speaks about something important. I think sometimes we expect too much of people in positions of authority. We expect them to know everything, and to be able to speak perfectly, without any mistakes. This is unrealistic, however, and I will talk to others about the way that the media sometimes exaggerates the mistakes that famous people make. Things get blown out of

Group Formation And Group Roles

Group Formation And Group Roles Which work is better, a group work or an individual work. There is no answer to this question as it has many facets. Our main focus during the group assignment was to analyze the organizational structure; culture and management and leadership style. In this essay, I have analyzed and evaluated the one aspect during the group work, its approaches and its relevant theories. I have highlighted my aim and justification of the performance by illustrating the group formation: identifying both the aspect positive as well as negative. I have interrelated my experience with the theories and also focused on how group roles played an important role during the group assignment. This essay is divided into four parts but interlinked parts. The first part includes Group Formation and Group Roles: development and its related issues. The second part focuses on the approaches to the group roles. The third part focuses on the identifying the effects when a similar situation happens in the organization. The final part focuses on diagnosing or suggesting the various group role models. Conclusion is also included in the end. 2.0 GROUP FORMATION AND GROUP ROLES An individuals performance enlighten into an optimum group. It is a reflection of what I have written in my personal diary and also, from the recording of the meeting. The group passes through five clearly defined stages of development, which they labeled as forming, storming, norming, performing and adjourning (Tuckman, 1965; Tuckman and Jensen, 1977) 2.1 FORMING In my viewpoint, forming a group before doing a task is an important issue. Our Group can be called FORMAL group, which was deliberately created to complete the project. Initially, I was feeling uncomfortable with the group because our ideas and way of thinking were not alike. It was formed because we were sitting next to each other. I thought to form a group with people who have opinions about the subject and had been always outspoken. In our group, four members were from same nationality and one from other nationality. All the members from the same nationality were from different corners of the country. I believe point of doing an assignment is not only going along with group but also to work on something, which is unknown to you. This is the reason we decided to have diversification in the group. Diversification is important because we get to know about the working environment of the other nationalities. It was also a test of adaptability. In the group, I think important role is of a Leader but no one emerged as a leader within the group because everyone wants to work on of its own in their comfortable space. 2.2 STORMING On our first group meeting, we had a conversation about the selection of organization. We had storming two-hour session and were discussing to either select the organization that has a worldwide reach or to select a national organization. I was favoring to have a national organization because it will be gives us an advantage since we dont have much experience person in the group. At the end of the session, we decided to take a national organization for various reasons. Group meeting left us with various questions: 1) Which kind of organization should be taken? 2) How can we benefit our project? 3) From where and how can we collect data? 4) Evaluation of the organization? After the meeting, it was decided that everyone has to come up with one organization and have to work on the questions above within a week. I think two members didnt like the way the process was going on. While coming from the meeting, they told me to focus on Something Concrete and they were feeling shy to give out the opinions. I asked them to write everything in an email and send it to everyone in the group. 2.3 NORMING Norming is a period where we should trust each other and try to develop an atmosphere where everyone can work. Initially, I was unhappy with group but after our first meeting, I felt little relaxed that some members were responding and giving out the opinions. The member whom I suggested to give out the mails didnt send any e-mail neither they came with any organization and its working in the second meeting. So, the other three members gave out their suggestion and their respective organization. The member from the other nationality gave out the best suggestion and was decided to choose it as a topic. When we were dividing out the sections of the outline, members including myself showed some anger and irritation. Due to domination by one member, no one was able to choose theirs respective topics and roles. My role to become the leader of the group was not accepted by the other member. The other member wanted no one to become the leader in the group. I believe everybody has an intention to become the leader. Since, there was no leader. Everybody chose their role in a way that even they were not even aware of the responsibilities with the role. The main motive of the group is to able to present the best work you can do as group and also not letting the other group members down. This thing actually calmed me down and then, decided to work on some other aspect of the organization. Altercation happened between other members as well for the same reason. Nobody was willing to get out of his comfortable zone. We also decided to communicate with each other regularly, because it has been seen that group who are not performing well is a lack of communication and knowledge but it doesnt come off. 2.4 PERFORMING This is the crucial point of the group, which test the ability and consensus within the group. After working for more than 2 weeks and giving out suggestion through meetings and emails, no one including myself had completed the work. From the initial period of the group formation till the time of performing, we had lot of contradiction within the group and were not getting along but motivation to give the best project always had given us to move forward and also to perform. During our group performance, I think sections in the outline were not properly drawn as the data that was collected was colliding with each others work. My part was to work on the organization structure. It was very lengthy but with help of other members I was able to finish it in time. Sometimes, when I had any problem with the structure, my other members were willing to help me. Even at end of the project, I believe delegation of work was not done properly. If it had been, then we could have made a better proje ct. 2.5 ADJOURNING Anxiety and excitement didnt allow me to sleep for two nights before submission. I feel that I have given out my best in this project. After the completion of the project and reading the project again gave me a sense that anyhow work can be done. After submitting the assignment, everybody in the group shook hands with each other and also celebrated for the submission. During the project, I made new relationship with members and also, decided to take one of the members for the next group assignment (International Banking). Our group had achieved the goals what we decided in the initial stage and thus, was the time to adjourn the group. We regularly faced the problem at several times. As a member of the group, we regularly faced the problem at different times. There was a cycle of storming, norming and performing at every stage. 3.0 APPROACHES TO GROUP ROLES This part of the essay, firstly I would like to write about the problems that I have faced while working with group. Secondly, how I could have made it better or will be acting on the similar situations in the future. The experience I had and the problem I faced will be an advantage in my future assignments, as it will give me a better understanding of the roles. We have followed the model of Benne and Sheats (1948) to achieve our goals. The role that we have mutually delegated to every member was different. Firstly, Information-Giver is a person who finds out all the relevant information before moving forward. Also, clarifies the problem if there is something missing or unclear. In our second meeting, we decided to assign one member to gather all the information. He provided us with the primary data but he did not make clarifications on some issues. He gave us the overview of the organization but was never able to provide with the insights of the organization. So, everyone in the group has to their relative research about their work, which gave us conflict between our works. Secondly, we decided to communicate and work at all times. Whenever I was asked to give out Opinions on any subject, I was willing to do that. Sometimes, even I cannot suggest something on some issues until and unless I have the proper evidence to support it. I asked for the help if I am in a problem or not able to understand, members willingly helped me. I would say everyone in a group was an opinion giver. Sometimes, opinions and suggestion are followed by the egos and domination. Since, our group was a leaderless group. Everybody in the group wanted to dominate the group. At some point, I felt the same but I have realized that giving out opinions doesnt mean that the person can lead the group until and unless has the characteristics of the leaders. Thirdly, for the conclusion of the topic, we assigned one of the members as an Evaluate-critic. As he was given the authority to look after the each part of the topic and critically analyze and write down the conclusion accordingly. He started criticizing the points that we have written also belittling us. After the submission of the assignment, he was boasting himself and was trying to take credit from other members. If I had been in the same position, I would never try to take the credit of the people and would also appreciate the work of others. Fourthly, the main problem we faced during our group was that one of member possesses the traits of the Dominator. From the beginning till adjourning of the group, the member was trying to show him as a leader but a leader is different from dominator. He was forcing everyone in the group to do the work accordingly and roles that he has assigned but a leader gives liberty to the other members to work according to their characteristics. Conflict mounted due to this issue in the group. This instance gave me an experience that there is a little difference between a leader and a dominator. There is always an advantage to have a leader over dominator in the group. 4.0 EFFECTS OF GROUP ROLES IN AN ORGANISATION In this section, I would like to evaluate the Benne and Sheats (1948) Group roles theory into an organization taking my personal experience into consideration. I will consider the similar situation in an organization in terms of Group Formation and Group Roles. Benne and Sheats(1948) encouraged Social role and Beblin (1996) encouraged Team Role, t he two most common frames of reference on group roles which have been suggested below:- In my perspective, Team role should be considered within an organization. Individual work is different from teamwork but from my perception and perspective of an organization, Team role can lead to a better understanding between the members of the group. As I have experienced, Belbin (1981,1993,1996) argues the Benne and Sheats (1948) Functional Role Theory by stating that firstly, people in organization are selected on the basis of experience or ability, not on the basis of personal characteristics. Secondly, it also limits the likelihood that they will be successful in other roles. The performance of any organization can be impeded by various problems. Firstly, I would like talk about Maslows (1954) hierarchy of needs. Self-esteem in Hierarchy has been described as achievement and respect for each other that can be obtained by providing appropriate Group role to the person. Once the person is satisfied with what he is doing and it is going with his personality, he will perform better. I can relate the self-esteem with the problem we had in our group .If everyone was given their part according to their characteristic, and then we could have worked produced better result. Secondly, the flow of opinion should be made clearly without any egos and attitude. Knowledge Sharing can lead to the better work. Knowledge sharing always gives a better working environment and also, a competitive work. (Nonaka and Takeuchi, 1995; Nonaka and Kanno, 1998; Grant, 2005). This similar situation happened in our group, opinions were given to help each other but egos and attitude always followed and power to dominate. Knowledge sharing should be made without any hesitation and greed. Thirdly, I would like to Benne and Sheats (1948) model as the most of the positive aspect such as evaluator-critic can be transformed into Recognition Seeker (Dysfunctional) if evaluator-critic is given importance. As I mentioned above, Evaluator-critic was trying to get recognition as an individual. If the similar situations happens in the organization, this might result into a havoc because every individual is working for the organization ,not for the individual recognition. This will create disharmony in the group, which will reflect for the organization. I would like to suggest on the basis of the group role that in organization Belbin(1996) nine team role should be followed to achieve the goal and every member should be chosen in terms of their characteristics. This will increase the productivity as well as the level of healthy competition within the organization. This is how an organization can be benefited from the Group roles. 5.0 DIAGNOSIS OF GROUP ROLES APPROACH I have already argued and suggested that organization needs a proper set of roles, which can be provided to the employee and employer for the betterment of the organization. I have argued that sometimes, Task role and Maintenance role theory of Benne and Sheats (1948) transform into the Individual roles, which are self-centered and personal motives, arises. There are many concepts of Group such as Benne and Sheats(1948), Bales(1950) but most popular in modern days is Beblin(1996). The table below shows the group roles suggest by Beblin(1996). The theory above shows coherent relationship with the organization group roles. This will not only increase the performance of the organization, also the interaction between and within the groups. This can work for the big organization but with smaller group of 9-10 people. However, there are no theories without criticism. Beblins theory has been criticized by the Aitor Aritzeta et. Al (2007). Firstly, he argued that team success cannot be measured with this theory and hard to recognize that all the nine roles have been opted. Secondly, the theory takes excessive psychological perspective on role. Thirdly, the theory is unable to differentiate between different types of tasks. David Butcher and Catherine Bailey (2000) argued that Dream Team, where all member are committed to one work, and all the members are present at decision -taking time. They felt this is impractical and undesirable. 6.0 CONCLUSION I have considered many issues and explained it in terms of approaches, effects in organization and also, suggested the better way to assign the group roles. However, during my group work, I have taken the Benne and Sheats(1948) Theory which resulted in a average performance but If I would have used Beblin(1996) theory for the group roles in my group, then we could have performed better. Although, every theory has a criticism and flaws but this can be suggested that organization of today world uses Beblin Theory for group roles. I would also like to conclude that problems would never be reflected on any other assignments. The key lesson learned from this assignment that people should be judged by their characteristics and assigning the roles accordingly. It is necessary to move forward as described by Tuckman and Jensen(1965) to achieve the goals.

Of Mice and Men, by John Steinbeck Essay -- literary analysis, Steinbec

Introduction To some extent, writers are the most powerful people in the world as they can use words to change people’s perceptions and ideas. Around the world, there are numerous writers who choose to convey their thoughts within their works, no matter fictions or poems. However, there are also some other representatives who prefer to be objective as a writer, and from my perspective, John Steinbeck should be one of them. Hence, I agree with the given quotation. In this essay, I will try to prove the quotation in three aspects. Firstly, I will discuss some characteristic of Of Mice and Men as well as John Steinbeck’s writing approach. Then, I will explore the fascinating and bewildering aspects of life in his fiction to demonstrate my statement. Finally, a conclusion will be given. During 1930s, the relationship between the suffered labors and the government is very tense as a type of remarkable social contradictions. Of Mice and Men, the book that Steinbeck wrote that period, is n either about the resistance of California’s newcomers nor their economic threat to the landed elite. (Shillinglaw, 1994) This book is about common people, their dreams, their ordinary life and their misfortune. The story teller- John Steinbeck To begin with, I will select some important elements in Of Mice and Men to support my argument which states John Steinbeck is not a demonstrator but a story-teller. The title of this fiction is the first thing I would like to point out. The original title of this literary work is called â€Å"Something That Happened† which can be regarded as non-judgmental. (Shillinglaw, 1994). Later on, he changed his title after reading a poem. However, the new title still stands in an objective way. Steinbeck’s stylistic techniq... ...Meyer, Michael J.. (2009). Essential Criticism of John Steinbeck's of Mice and Men, The. Scarecrow Press. Retrieved 3 December 2013, from Millichap, J. (1978). Realistic style in steinbeck's and milestone's of mice and men. Literature/Film Quarterly, 6(3), 241-252. Retrieved from http://search.proquest.com/docview/226984779?accountid=11440 Sale, R. (1980, Mar 20). Stubborn steinbeck. The New York Review of Books (Pre-1986), 27, 10. Retrieved from http://search.proquest.com/docview/201312410?accountid=11440 John Steinbeck: Naturalism's Priest Woodburn O. Ross College English , Vol. 10, No. 8 (May, 1949), pp. 432-438 Published by: National Council of Teachers of English Article Stable URL: http://0-www.jstor.org.hkbulib.hkbu.edu.hk/stable/372552 Twentieth-century American Literary Naturalism: An Interpretation Donald Pizer

No one take birth as a criminal Essay

No matter one make a crime but he/she may be driven by conditions so one could thought they were humans if they did not did it constantly for their sake criminals deserve to be punished. Most of the people would not hesitate to claim that those who break the law should be punished ans]d put into prison as long as possible in case they continue to endager our lives and property. Also, if criminals are not given any punishment they may commit crimes again and again.Crime in general is the worst thing a person can do because it violates the law and it is a violation against the victims.Therefore, to protect the security of the society they should be punished according to the severity of the crime. So, regardless of what sort of crime someone is commiting they have to pay for their crime. think that the criminals should not be punished as they are not born criminal. They become criminals due to the circumstances faced by them . A person does not commit a crime without any reason. The bible also says ‘HATE THE SIN AND NOT THE SINNER ‘. So the criminals should not be given the punishment but the crime should be punished One thing is clear – there are far too many people in American prisons. There are far too many ‘criminals ‘ in prison despite the fact that they pose no significant threat to society. As a result – otherwise productive citizens are sitting in a jail cell costing taxpayers money to look after. Despite this, there are many non-violent crimes which warrant jail time. Without this, the penalties for breaking the law might be so mild, that people will take calculated risks. For instance, when I was a child, I was told not to eat more than two cookies. However, the punishment if caught would be that I would have to return the excess cookies. Therefore, from my point of view, it made sense for me to always try and get away with extra cookies. If the punishment had been a spanking, being grounded etc – then I would have factored in the risk, and would have decided against taking extra cookies. Imagine if CEO ‘s took the same view towards corporate fraud. Now, I am not suggesting that people who break any infraction of the law should go to prison, nor am I suggesting that the current system is perfect, or even remotely close to perfect for that matter. However, I do feel that there are many non-violent crimes which merit a prison term – not community service, not a suspended sentence, not house arrest and not probation – but prison. Here are a few examples: 1) Repeatedly driving drunk or with a suspended sentence. 2) Defrauding seniors out of their life savings. 3) Ignoring the constitution and illegally wiretapping American citizens. 4) Making hundreds of millions of dollars while falsifying documents to trick investors into investing in your company. 5) Selling crack. Do we really want these people on the streets? Do we really want to give them a slap on the wrist? Do we really want to give these people a chance to escape and go to a South American country to retire? Absolutely not. These people might not kill, but they are every bit as dangerous as the drunk who punches a cop in the face No man take birth as a criminal. Their circumstances force them to do what their heart never wills. Their circumstances can be anything it can be due to poverty, ailments or shortage of food. As in the drama bishops candlesticks the convict steals to save his wife from suffering which he never wanted to do. But there was no way other than stealing. But after stealing as by his luck he was caught. And the punishment given to him was too big for his shoes. This was just an example. Imagine how many people in this world would be suffering like this.Instead of understanding the pros and cons of the prisoner he is chained and whipped behind the bars. After a great suffering in the jail they just convert the criminals into a wild beast. Criminals are also human beings and they need to be consulted.No man is born great and no man is a criminal.They want to get wok but there is no employement for them because of shortage of wealth. Society should treat them like normal people.They should be consulted and given a job.People are the future.People should change the world.In this generation by stealing or by lazing around there is no escape.They have to be preached in a certain manner. By these i conclude that criminals arent wicked and do not deserve punishment. We can leave even 1000 criminals to escape but nowhere should one innocent be prosecuted I do not agree with the statement that All Criminals Are Wicked And Deserve Punishment. No body is a criminal from birth. It is the environment in which he grows that makes him a criminal or a respected man. Some people turn into criminals due to poverty as they are not able to nourish their family as theConvict in the Bishop’s Candlesticks. He is a good man but his poverty made him worst. Crime needs punishment but first one must look into the reason of the crime and then punish the culprit. Nowadays it is seen that criminals are roaming free and innocent people are sent to prison.One wrong step can turn innocent people into criminals.To remove crime and criminals we have to clean and purify this world and there should bejustice for everyone. o man take birth as a criminal. Their circumstances force them to do what their heart never wills. Their circumstances can be anything it can be due to poverty, ailments or shortage of food. As in the drama bishops candlesticks the convict steals to save his wife from suffering which he never wanted to do. But there was no way other than stealing. But after stealing as by his luck he was caught. And the punishment given to him was too big for his shoes. This was just an example. Imagine how many people in this world would be suffering like this.Instead of understanding the pros and cons of the prisoner he is chained and whipped behind the bars. After a great suffering in the jail they just convert the criminals into a wild beast. Criminals are also human beings and they need to be consulted.No man is born great and no man is a criminal.They want to get wok but there is no employement for them because of shortage of wealth. Society should treat them like normal people.They should be consulted and given a job.People are the future.People should change the world.In this generation by stealing or by lazing around there is no escape.They have to be preached in a certain manner. No man take birth as a criminal. Their circumstances force them to do what their heart never wills. Their circumstances can be anything it can be due to poverty, ailments or shortage of food. As in the drama bishops candlesticks the convict steals to save his wife from suffering which he never wanted to do. But there was no way other than stealing. But after stealing as by his luck he was caught. And the punishment given to him was too big for his shoes. This was just an example. Imagine how many people in  this world would be suffering like this.Instead of understanding the pros and cons of the prisoner he is chained and whipped behind the bars. After a great suffering in the jail they just convert the criminals into a wild beast. Criminals are also human beings and they need to be consulted.No man is born great and no man is a criminal.They want to get wok but there is no employement for them because of shortage of wealth. Society should treat them like normal people.They should be consulted and given a job.People are the future.People should change the world.In this generation by stealing or by lazing around there is no escape.They have to be preached in a certain manner. By these i conclude that criminals arent wicked and do not deserve punishment. we can leave even 1000 criminals to escape but nowhere should one innocent be prosecuted

The performance management plan paper

Southfield is now in the process of hiring and gaining his 25 employees so now is the time for a performance management plan. Landslide Limousine Service should use this to cover four key components in the company. The plan should give chauffeurs constructive feedback, the driver's ability levels, the process which the drivers ability is measured, and a plan implemented to improve trouble areas for this type of performance. The company will use the plan to keep the business above everyone else in this industry.Southfield doesn't Just want â€Å"perfect† customer service he wants this excellence to be repeated on a day-to-day basis to make sure business or clients return. In this industry the chauffeurs are the most important part of the business so their contributions have to be the best for the company to thrive. Landslide is Just starting out and they need to hire the best employees to make sure that they gain interest by the public eye, this means customer and employees. Th ey can't win on the money front Just starting out but they can hold the employees and customers to a high standard.Bradley and his management team will have to provide training to some of the new drivers and when it comes to the experience ones, they will Just have to learn the Landslide's way of doing things. When it comes to all staff members they will be Judged by the service they give. Surveys will be issued to each customer to let management know where each employee stands. The staff that takes calls, and the driver's survey will differentiate exponentially but they will be grade by them the same. Any one employee performance that drops under a average of 5 for the month will be dealt with accordingly.The scale will go from one (being bad) and 10 (being great) service. The totals will be added and averages at the end of every month to make sure that each employee performs their Job in a satisfactory fashion. Other checks will go into this grade at the end of the month like dres s code, facial appearance, vehicle's condition. Clothing must be ironed, shoes clean (shined optional for drivers), faces must be cleanly shaved no big piercing (small earrings, nose rings, etc are k), finally the vehicle conditions must be in shape o pass the checklist provided.Anyone not following these guiltiness are on a three strike basis meaning warning, write-up, and fired. The performance plan will stay in line with the vision of the company providing the best customer service in the industry. The company will be in the negative to start out but should be on the comeback by year two. The turnover rate will be high at first but with these high standards set in place the customer will be happy which will generate more money into the company thus paying more to the drivers.Once this catches on the chauffeurs will recognize their worth and want to stay with a company that keeps them up to a high standard because the respect the craft and the results that it brings. If the plan i s followed correctly Landslide Limousine Service will have well trained high standard drivers. This type of setting will only help the business gain traction and help when providing guidance for new employees in the future. The staff needs clear direction when it comes to what is expected of them on a daily, weekly, monthly, and annually basis.As employee one does a better Job when they realize why the need to do a better Job and what the benefits are. For this the managers should come up with a checklist for staff to keep them on track on a everyday basis. Every day, before and after each Job is done, will have to check a few things to make sure that they are stay up to the Landslide standards. Uniforms will have to be ironed on a daily basis along with clean shoes. The chauffeurs will have the option to shine shoes because they are being seen by the customers so they deed to look the best of the best.When they come in in the morning they need to check the vehicle, inside and out. Drivers need to make sure that they check from tires to windows and make sure that they give the client the email address so they can leave the survey. The survey will as specific question on how the driver performed and how the vehicle up keep was to determine grades for the service provided. With the company Just getting off the ground they will have to do a lot to make their mark in the industry.With a good basis of standards and policies put in lace the company will do Just fine in the beginning stages and only get better from there. Putting in place a good performance management plan will help with this because it gives the company a good starting point for what expected each and every one of the employees entering in the company and lets them know, with clear direction, what they can do to fulfill their task on a day-to-day basis. Reference ASCII, W. F. (2013). Managing Human Resources: Productivity, Quality of Work Life, Profits (9th De. ) Boston, MA: McGraw-Hill/Larkin.